#tbt

The First Breyer horse..

Breyer Animal Creations® began as the Breyer Molding Company, a Chicago, Illinois-based plastics manufacturing company. Its first model horse, the # 57 Western Horse, made its appearance in 1950. It was a special order for the F.W. Woolworth Company, made to adorn a mantelpiece clock. The company was then flooded with requests from people who saw it and wanted to know if they could purchase just the horse! By accepting that one order, the Breyer Molding Company had changed the focus of its business and company direction forever!
Reeves International, Inc is a New Jersey corporation with offices in Pequannock and Wayne, New Jersey . Reeves was founded by Swiss entrepreneur Werner J. Fleischmann in 1946. Reeves entered the toy industry as the U.S. distributor of fine European toys and collectibles to the “carriage trade,” that is, toy specialty stores and fine department stores. Top brands such as Stieff, Corgi and Britains were staples of the Reeves International portfolio. Through these fine brands, Reeves earned an outstanding reputation for sales and distribution. From 1946 through the 1970s, Reeves became one of the nation’s top distributors, operating from its showroom in New York City.